What is the Cadbury link?Updated 3 months ago

The great-great-great grandfather of our founder, James, was John Cadbury, who first set up Cadbury's Chocolate back in 1824.

John Cadbury created a tea dealer and coffee roaster in Birmingham. One of the luxury items they sold was drinking chocolate. His sons, Richard and George, took over the business in 1860 and revolutionised the British chocolate industry by buying a machine from the Netherlands that would refine cocoa so that there was no need to add starch and nasty chemicals to the chocolate. 

Taking inspiration from his family's past, James set up Love Cocoa in 2016 to transform the chocolate industry as his predecessors once had. Read our full story here.